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Batela

Fashion and decoration in a nautical and marine style

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Batela

FASHION

Batela, a renowned Basque nautical clothing brand founded in Getaria in 1991, began designing raincoats inspired by those used by fishermen in the Gipuzkoa port. Today, it has established itself as a benchmark in marine clothing with more than 1,500 items in its catalog. The brand stands out for combining design, tradition and innovation in quality, affordable clothing.

In 2018, Batela launched a second brand: Tantä (drop, in Basque), a line of 100% waterproof urban clothing with a minimalist design and technical fabrics. Both brands share a philosophy of constant improvement in design, materials and processes, and have grown in parallel with a clear focus on innovation.

Batela and Tantä products are present in international markets such as France, Italy, Germany, the United States and South Africa, consolidating their international presence.

More information:
www.batela.com

MAIN FEATURES

sales

17M€ in revenue

team

40 employees

ADDRESS

Gran Vía Don Diego López de Haro, 45
48011 Bilbao, Bizkaia
Spain
(+34) 944 872 020
info@mirai.investments

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José Antonio Jainaga is an Industrial Engineer from the Higher Technical School of Industrial Engineers of Bilbao. In January 1977 he joined the Nuclear division of the Sener group. Later he joined the French multinational Michelin (1978-1998), where he became Executive Vice President and General Manager for Europe of the Tourism Tires business, with responsibility for 20 factories, 28,000 employees and annual sales of 3,000 million euros.

In 1998 he started working at Sidenor as General Manager and later, after the acquisition of Sidenor by the Brazilian multinational Gerdau, he was appointed CEO. In 2016, Gerdau initiated a process of divestment of certain assets, which led to the purchase of Sidenor by the company’s directors (MBO), a process that he led and that led him to his current position as Chairman.

Additionally, he is the founder of Mirai, of which he is also its President.

José Antonio Jainaga was a director of Cadenas Vicinay (2006-2016) and Dos Grados Capital (2018-2022) and is currently a director at Teknia, President of the Association of Companies with Large Energy Consumption (AEGE) and Vice President of the Association for the Progress of Management (APD Norte).

In all his years of professional career he has received multiple awards, among others:

Euskal Manager Award (2012) as the best Basque business manager
Ramón Rubial Award (2018) for his contribution to Basque economic development and for his commitment to job creation at Sidenor
First place among the managers with the best reputation in the RECOR Euskadi Corporate Reputation Report (2018)
Euskadi Avanza Award (2018), awarded by El Correo and Banco Sabadell to recognize the professional career and contribution of entrepreneurs to the community

Experiencia profesional:

Sidenor

Marco Pineda Gómez has a degree in Economics and Business Administration from the Public University of the Basque Country (UPV-Sarriko) and has completed the PADE (Senior Management Program) at IESE.

He began his professional career in 1997 as a controller at Gaiker. Shortly thereafter he joined Accenture, where he became a manager. During his time at Accenture he worked for companies such as CIE Automotive, Grupo Antolín, Astilleros Españoles or Babcock Wilcox. He accompanied many of these companies in their international expansion developing functions related to financial viability plans for the creation of new businesses, search and negotiation of sources of financing, definition of economic-financial management models at the international corporate level, implementation of dashboards and reporting systems, and new management models with implementation of SAP in different international plants, etc.

In 2004 he joined CIE Automotive as Controller of the machining division, with an important dedication to the acquisition of various groups in Europe.

In 2008 he joined Sidenor (at that time, Gerdau Europa) and became CFO.

In 2015 he became the General Manager of Elkargi, a leading guarantee society (SGR) in Spain by volume of guarantees granted.

In 2017 he returned to the Sidenor group where he holds the position of Corporate General Manager.

Since its creation, he has led the Mirai project, in which he is responsible for its business development as Corporate General Manager.

Between 2020 and 2022, he has been a director of Dos Grados Capital and Sidenhol.

In 2022 he joined the Advisory Board of Private Equity Fineco – Kutxabank.

Along with his professional work, he has been a speaker at various forums and congresses such as the Country Risk Conference (COFACE), the Professional Finance Forum of ELKARGI SGR and APD. He has also been a lecturer in the Executive Programme in Financial Management (PEDF) developed jointly by Deusto Business School and Elkargi. He participates assiduously in various media with opinion articles on economic matters.

Experiencia profesional:

Gaiker
Accenture
Gerdau
Elkargi
CIE Automotive
Sidenor

Marco Pineda Gómez es Licenciado en Ciencias Económicas y Empresariales por la Universidad Pública del País Vasco (UPV-Sarriko) y ha realizado el PADE (Programa de Alta Dirección) del IESE.

Inició su carrera profesional en 1997 como controller en Gaiker. Poco después se incorporó a Accenture, donde llegó a ser gerente. Durante su etapa en Accenture trabajó para empresas como CIE Automotive, Grupo Antolín, Astilleros Españoles o Babcock Wilcox. Acompañó a muchas de estas compañías en su expansión internacional desarrollando funciones relacionadas con planes de viabilidad financiera para la creación de nuevos negocios, búsqueda y negociación de fuentes de financiación, definición de modelos de gestión económico-financieros a nivel corporativo internacional, implantaciones de cuadros de mando, sistemas de reporting, nuevos modelos de gestión con implantación de SAP en distintas plantas internacionales, etc.

En 2004 se incorporó como Controller de la división de mecanizado a CIE Automotive, con una importante dedicación a la adquisición de diversos grupos por Europa.

En 2008 fichó por Sidenor (en aquel momento, Gerdau Europa) llegando a ocupar el cargo de CFO.

En 2015 pasó a ocupar la Dirección General de Elkargi, sociedad de garantía líder en España por volumen de avales concedidos.

En 2017 volvió al grupo Sidenor donde ocupa la posición de Director General Corporativo.

Lidera desde su creación el proyecto Mirai, en el cuál es responsable de su desarrollo de negocio como Director General Corporativo.

Entre el año 2020 y 2022, ha sido consejero de Dos Grados Capital y de Sidenhol.

En 2022 se incorporó al Consejo Asesor de Private Equity Fineco – Kutxabank.

En 2023 se incorporó como consejero independiente al consejo de administración de Kutxabank.

Junto a sus labores profesionales, ha sido ponente en diversos foros y congresos tales como la Conferencia Riesgo País (COFACE), el Foro Profesional de Finanzas de ELKARGI SGR y APD. Asimismo, ha sido profesor del Programa Ejecutivo en Dirección Financiera (PEDF) desarrollado conjuntamente por la Deusto Business School y Elkargi. Participa asiduamente en diversos medios de comunicación con artículos de opinión en materia económica.

Experiencia profesional:

Gaiker
Accenture
Gerdau
Elkargi
CIE Automotive
Sidenor

José Antonio Jainaga es Ingeniero Industrial por la Escuela Técnica Superior de Ingenieros Industriales de Bilbao. En enero de 1977 fichó por la división Nuclear del grupo Sener. Posteriormente se incorporó a la multinacional francesa Michelin (1978-1998), donde llegó a ser Vicepresidente Ejecutivo y Director General para Europa del negocio de Neumáticos de Turismo, con responsabilidad sobre 20 fábricas, 28.000 empleados y unas ventas anuales de 3.000 millones de euros.

En 1998 comenzó a trabajar en Sidenor como Director General y posteriormente, tras la adquisición de Sidenor por la multinacional brasileña Gerdau, fue nombrado consejero delegado. En 2016, Gerdau inició un proceso de desinversión de determinados activos, lo cual propició la compra de Sidenor por parte de los directivos de la compañía (MBO), proceso que él lideró y que le llevó a su posición actual de Presidente.

A su vez, es fundador de Mirai, del cual es también su Presidente.

José Antonio Jainaga fue consejero de Cadenas Vicinay (2006-2016) y de Dos Grados Capital (2018-2022) y es actualmente consejero en Teknia, Presidente de la Asociación de Empresas con Gran Consumo de Energía (AEGE) y Vicepresidente de la Asociación para el Progreso de la Dirección (APD Norte).

En todos sus años de andadura profesional ha recibido múltiples reconocimientos, entre otros:

Premio Euskal Manager (2012) como mejor gestor de empresa vasca
Premio Ramón Rubial (2018) por su contribución al desarrollo económico vasco y por su apuesta por la creación de empleo Sidenor.
Primer puesto entre los gestores con mejor reputación en el Informe sobre la Reputación Corporativa RECOR Euskadi (2018).
Premio Euskadi Avanza (2018), otorgado por El Correo y Banco Sabadell para reconocer la trayectoria profesional y la aportación de los empresarios a la comunidad.

Experiencia profesional:

Sidenor

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